ChrisBell.eu

A mobile review of The Drum top 100 digital agencies 2011

As mobile continues to disrupt the ways in which we think about traditional digital marketing, I thought I’d take the opportunity to look at how mobile has been used within the UK’s leading digital agencies.

The research

Using The Drum’s list of top 100 digital agencies, I inspected the website of every company and made note of how they currently serve mobile visitors.

Armed with Google Chrome’s developer tools (to switch the user agent), and a resizable browser window (to test for responsive design) I ploughed my way through the list. For any mobile optimised websites I found, I also made a note of the page size and the number of HTTP requests, as speed is often a factor. It’s worth noting that browser cache was disabled during testing.

The results

Surprisingly, I found that nearly 70% of digital agencies have yet to apply any form of mobile optimisation to their own websites. Even though many are already advertising some variety of mobile marketing for clients, their own websites are yet to see a mobile-friendly makeover.

One in five had a separate mobile site (serving different content either on the same or different URL).

Just over ten percent of agencies have ventured into the world of responsive design for their own websites.

Your views

Are you part of a digital agency? I’d be interested to hear your stance on mobile visitors. What’s your favourite implementation from the list? Leave your comment below.

The data

Position Company Mobile URL Separate site Responsive Http Requests Size
1 SapientNitro http://m.sapient.com/en-US/sapient-nitro.html Y N 12 30.1KB
2 LBi/Bigmouthmedia http://www.bigmouthmedia.com/ N N - -
3 EMC Consulting http://uk.emc.com/index.htm N N - -
4 Wunderman http://wunderman.com/ N N - -
5 20:20 Agency http://weare2020.com/Agency/ N N - -
6 Detica http://www.baesystemsdetica.com/ N N - -
7 Publicis Chemistry http://www.publicischemistry.com/ N Y 56 1.1MB
8 TBG Digital http://www.tbgdigital.com/ N N - -
9 iris Digital http://www.irisnation.com/ N N - -
10 Proximity London http://www.proximitylondon.com/index.php N Y 46 606.3KB
11 RAPP http://www.rapp.com/ N N - -
12 CACI http://www.caci.co.uk/ N N - -
13 Salmon Limited http://www.salmon.com/ N N - -
14 glue Isobar http://www.glueisobar.com/ N Y 36 616.9KB
15 G2 Joshua http://g2.com/g2joshua/html/index.html Y N 5 39.9KB
16 gyro http://www.gyro.com/ N N - -
17 Dare http://www.thisisdare.com/mobile/ Y N 28 1.4MB
18 Amaze http://m.amaze.com/#home Y N 86 1.2MB
19 Javelin Group http://javelin.mg/ Y N 28 253.5KB
20 TH_NK http://www.think.eu/ N N - -
21 Tullo Marshall Warren http://www.tmw.co.uk/ N Y 64 840.5KB
22 TBWA\London http://www.tbwa-london.com/ N Y 39 633.82KB
23 iProspect http://www.iprospect.co.uk/ N N - -
24 Start JudgeGill http://www.startjg.com/ N N - -
25 Reading Room http://www.readingroom.com/ N N - -
26 Fortune Cookie http://www.fortunecookie.co.uk/ N N - -
27 Publicis Modem http://www.publicismodem.com/mobile.php?lang=en Y N 18 48KB
28 Crayon http://www.karmarama.com/#/home N Y 99 1.34MB
29 HeathWallace http://www.heathwallace.co.uk/ N N - -
30 Rufus Leonard http://www.rufusleonard.com/ N N - -
31 R/GA London http://www.rga.com/m Y N 17 343.51KB
32 Profero http://www.profero.com/ N N - -
33 Equator http://www.eqtr.com/ N N - -
34 Realise Digital http://www.realisedigital.com/ N N - -
35 WCRS&Co http://www.wcrs.com/ N N - -
36 Zone http://www.thisiszone.com/ N N - -
37 Bray Leino http://www.brayleino.co.uk/ N N - -
38 The Group http://www.the-group.net/ N N - -
39 Hypernaked http://www.hypernaked.com/ Y N 4 24.91KB
40 Redweb http://m.redweb.com/Mobile.html Y N 6 11.5KB
41 IAS B2B Marketing http://www.iasb2b.com/ Y N 37 637.33KB
42 Five By Five http://www.fivebyfiveuk.com/ N N - -
43 Brass http://www.brassagency.com/ N N - -
44 Fuse8 http://www.fuse8.com/ N N - -
45 Story Worldwide http://www.storyworldwide.com/ Y N 11 121.5KB
46 Abacus e-Media http://www.abacusemedia.com/ N N - -
47 Skive Creative http://skive.co.uk/ N N - -
48 Technophobia http://www.technophobia.com/ Y N 13 168.5KB
49 1000heads http://1000heads.com/ N N - -
50 twentysix digital http://www.twentysixdigital.com/ N N - -
51 big:group http://www.biggroup.co.uk/ N N - -
52 Sequence http://sequence.co.uk/ N N - -
53 Epiphany Solutions http://www.epiphanysearch.co.uk/ N N - -
54 Rippleffect http://m.rippleffect.com/ Y N 25 166.53KB
55 dnx http://www.dnxmarketing.com/ N N - -
56 Emo http://www.emo.uk.com/home N N - -
57 MadeByPi http://www.madebypi.co.uk/home/ Y N 14 148.17KB
58 Precedent http://m.precedent.co.uk/ Y N 14 1.11MB
59 Freestyle Interactive http://www.freestyleinteractive.co.uk/default.aspx N N - -
60 Blue Barracuda Marketing http://www.bluebarracuda.com/ N N - -
61 CMW http://www.cmwmarketing.com/html/index.php N N - -
62 Tempero: Social Media Management http://tempero.co.uk/ N N - -
63 Pancentric Digital http://www.pancentric.com/ N N - -
64 Stickyeyes http://www.stickyeyes.com/ N Y 31 373.7KB
65 Grey London http://www.grey.co.uk/ N N - -
66 e3 http://www.e3.co.uk/ N N - -
67 I Spy Marketing http://www.ispymarketing.com/iphone/index.html Y N 5 6.9KB
68 Steel http://www.steellondon.com/ N N - -
69 Code Computerlove http://m.codecomputerlove.com/ Y N 14 22.8KB
70 Dog Digital http://www.dogdigital.com/ N N - -
71 Golley Slater Group http://tgthrgroup.co.uk/ N N - -
72 Outside Line http://www.outsideline.co.uk/ N N - -
73 Locker Room Media http://lockerroomuk.com/ N N - -
74 We Are Social http://wearesocial.net/ N N - -
75 Somethin' Else http://www.somethinelse.com/ N N - -
76 Mason Zimbler http://www.mzl.com/ Y N 28 212.77KB
77 Affinity New Media http://www.affinitynewmedia.com/ N N - -
78 Bourne http://www.wearebourne.com/ N N - -
79 Mando Group http://www.mandogroup.com/ N Y 34 429.33KB
80 Fallon http://www.fallon.co.uk/ N Y 40 709.61KB
81 Airlock http://airlock.com/ N N - -
82 great fridays http://www.greatfridays.com/ N Y 28 909.42KB
83 DBD Media http://www.dbdmedia.co.uk/ N N - -
84 Guava http://www.netbooster.co.uk/ N N - -
85 Coolpink http://www.coolpink.net/ N N - -
86 Volume http://www.volume.co.uk/ Y N 26 115.71KB
87 Vertical Leap http://www.verticalleap.co.uk/ N N - -
88 Logistik http://www.logistikgroup.com/ N N - -
89 The Red Brick Road http://theredbrickroad.com/ N N - -
90 WAA http://waa.co.uk/ N N - -
91 Clock Limited http://clock.co.uk/ N Y 67 2.27MB
92 Big Picture Interactive http://www.bpiagency.com/ N N - -
93 CTI Digital http://www.ctidigital.com/ N N - -
94 Rockpool Digital http://www.rockpooldigital.com/ N N - -
95 Blonde http://www.blonde.net/ N N - -
96 Cubo Digital http://www.cubo.com/digital/ N N - -
97 Flourish http://www.flourishstudios.co.uk/ N N - -
98 Spinnaker http://www.spinnakerdirect.co.uk/ N N - -
99 9xb http://www.9xb.com/mobile/ Y N 32 189.57KB
100 NetConstruct http://www.netconstruct.co.uk/ N N - -

Disclaimer

Whilst every attempt has been made to make this list as accurate as possible, there is a small chance I’ve looked at the wrong website all together. This is the agency’s fault for not having a unique brand name, not mine! If you spot an error, please leave a comment and I’ll ensure it gets updated right away.