As mobile continues to disrupt the ways in which we think about traditional digital marketing, I thought I’d take the opportunity to look at how mobile has been used within the UK’s leading digital agencies.
Using The Drum’s list of top 100 digital agencies, I inspected the website of every company and made note of how they currently serve mobile visitors.
Armed with Google Chrome’s developer tools (to switch the user agent), and a resizable browser window (to test for responsive design) I ploughed my way through the list. For any mobile optimised websites I found, I also made a note of the page size and the number of HTTP requests, as speed is often a factor. It’s worth noting that browser cache was disabled during testing.
Surprisingly, I found that nearly 70% of digital agencies have yet to apply any form of mobile optimisation to their own websites. Even though many are already advertising some variety of mobile marketing for clients, their own websites are yet to see a mobile-friendly makeover.
One in five had a separate mobile site (serving different content either on the same or different URL).
Just over ten percent of agencies have ventured into the world of responsive design for their own websites.
Are you part of a digital agency? I’d be interested to hear your stance on mobile visitors. What’s your favourite implementation from the list? Leave your comment below.
Whilst every attempt has been made to make this list as accurate as possible, there is a small chance I’ve looked at the wrong website all together. This is the agency’s fault for not having a unique brand name, not mine! If you spot an error, please leave a comment and I’ll ensure it gets updated right away.